My Peep At Life…

September 21, 2007

Cadburys Wispa – The Return

Filed under: Food and Drink — peepingtom @ 6:38 PM
Cadburys Wispa Bar

Cadbury’s Wispa is returning to shelves in the UK for a limited time from 7th October 2007. The chocolate bars disappeared off the shelves 4 years ago due to supposedly declining sales. Cadbury listened to calls to bring it back with online petitions, and is experimenting to see how sales go.

Cadbury’s spokesperson basically says that the online campaign had swayed them in their decision to bring the 80s chocolate bar back, and if demand is sufficiently high, they’ll keep the brand going. This is the 2nd time I’ve heard how an online petition has brought about a positive change in large companies, as a Facebook group helped convince HSBC to change their mind recently.

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