A great way to promote your business is to give something away that has your contact details on it. Everyone loves a freebie! The better the freebie, the more likely it is that your gift will be kept and you’ll be thought of when needed some day. Something like a pen is surprisingly inexpensive, but you can get them in a variety of shapes, sizes, colours and materials. For great clients, you might want to get some stainless steel pens with some engraving. For students, a durable plastic black ink pen might be all you need.